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Luke hit the ground running when he joined the tourism industry after a career in the Navy. As General Manager of Queenstown’s Go Orange, he is charged with developing a dynamic growth strategy and building a powerhouse adventure brand, including leading a multi-million dollar acquisition programme. Luke leads a team of six direct reports and 250 adventure guides. Since he took on the top job, he has reinvigorated the company culture and enhanced the visitor experience. His previous roles include Queenstown Operations Manager at Real Journeys and General Manager, Australia for Magic Memories.