Shaping Tourism for New Zealand’s Future

3-4 September 2019, Wellington


Tourism Summit Aotearoa will be a thought provoking mix of keynote speakers, panels and discussions. The event is being extended to two days in 2019, commencing at 10.00am on Tuesday 3 September and concluding at 3.30pm on Wednesday 4 September. You’ll leave feeling energised, focused and ready to take our industry forward.

Check back regularly for updates and more information on the programme.

9.00am  – Registration desk opens
10.00am – Mihi whakatau
10.05am – Welcome and introduction
MC – Miriama Kamo
10.15am – State of our industry now and to 2025 & beyond
Chris Roberts, Chief Executive – Tourism Industry Aotearoa
Chris will give his annual state of the industry assessment and examine the challenges of being in a new phase of tourism.He’ll then be joined by:
Iain Cossar, GM Tourism – Ministry of Business, Innovation and Employment
This year saw the release of a new Government Tourism Strategy. It sits alongside the industry’s own updated framework, Tourism 2025 & Beyond. Chris and Iain will discuss what priority actions need to be taken by industry and government to ensure a successful and sustainable tourism future.
10.55am – Iwi involvement with tourism
Panel discussion
Billy Brown, Ngāi Tai ki Tāmaki

William Stewart, Te Rūnanga o Ngāti Awa
Quinton Hall, Chief Executive, Ngāi Tahu Tourism
Hoki-mai Chong, Chief Advisor, NZ Maori Tourism
The Government Tourism Strategy identifies that better tourism outcomes are possible by improving partnerships with Māori tourism enterprise, iwi, hapū and tangata whenua. As an industry we need to work more actively with iwi. Our panel will bring iwi and operator perspectives together for a discussion on working together – mahi tahi.
11.40am – Economic update
Michael Gordon, Senior Economist, Westpac
The global economic backdrop is evolving rapidly. Michael will discuss what recent developments mean for the New Zealand economy, and for our key tourist markets.
12.10pm – Tourism Industry New Zealand Trust 2019 scholarships presentation
The Tourism Industry New Zealand Trust (TINZT) supports the growth and education of New Zealand’s $39 billion tourism industry and at this session, the TINZT Chair will present this year’s winners of the Tourism Academic Scholarship. Two tourism scholarships, valued at $4500 each are awarded – one to an applicant completing level 4-6 qualifications, and one to an applicant completing level 7 and above. The scholarships are aimed at helping the students complete their final year of tourism-related study, preparing them for fantastic careers in tourism.

12.25pm – Lunch, Tina

1.30pm – Transforming and streamlining the customer experience
Andrew Graham – Head of Alipay New Zealand and Leo Len, Tourism Business Development Manager, Alipay Australia New Zealand
Alibaba is the world’s largest retailer and e-commerce company, and through its mission to make it easy to do business anywhere, it enables businesses to transform the way they market, sell, operate and improve efficiencies. In New Zealand, Alibaba and its mobile payments subsidiary, Alipay, are focused on bringing New Zealand businesses and Chinese consumers closer together. Find out about the ecosystem in which Alibaba operates and the inspiring future it sees for New Zealand’s tourism sector, by utilising technology to enhance its appeal as a tourist destination and create a world class experience for Chinese visitors.
2.10pm – The power of data
Drew Broadley, Executive Director, Data Ventures
You can’t manage what you can’t measure. As tourism continues to develop, managing the industry to ensure sustainable outcomes is more important than ever. There are new opportunities to tap into a range of data sources, but this is not easy to do – what is the data is telling us, where there are gaps and how it can be best used? This session will set out one approach for using big data to enable a wide range of industry analysis.
2.30pm –  Lightning Lab Tourism mini demo session
Lightning Lab Tourism is a three-month business acceleration programme focused on building a sustainable innovation ecosystem for the future of tourism in New Zealand. The programme brings together a cohort of early-stage ventures and project teams from the tourism industry who will aim to solve the productivity, cultural, environmental and social challenges for the sector. The teams have crammed two years’ worth of business development into just three months and in this short and sharp session, you’ll hear from a handful of the inaugural cohort of Lightning Lab Tourism.

3.05pm – Afternoon tea, Paramanawa

3.30pm – International keynote: Preparing now for what’s next
Michael McQueen
Every business and industry today is facing a perfect storm of disruption and upheaval. In the face of the changes ahead, agility and adaptability will be more important than ever. The future success and survival of your organisation will rest on the ability to anticipate, prepare for and preempt disruption.You’ll hear from Michael on the four forms disruption will take in the coming decade and will walk away with a clear action plan for navigating disruption and emerging stronger than ever.
4.30pm – Adapting to changing environments
Panel discussion
Facilitator: Michael McQueen
Nick Judd, Chief of Strategy, Networks & Alliances, Air New Zealand
Rebecca Ingram, General Manager NZ & Government Relations, Tourism New Zealand
Steve Sanderson, Chief Executive, Wellington Airport
Deb Fisher, Head of Client and Business Relationships, Marsh New Zealand

On 15 March this year our country changed. The repercussions of the actions of one person are still being felt. New Zealand is one of the only countries left in the world where you can walk onto a plane without any screening. Through a tourism lens, the panel will discuss the changing nature and environment of our industry with regards to security, aviation and visitor experience with potential future challenges and opportunities. They’ll take questions like:

  • What does increased security look like for our industry?
  • How will it affect our visitor experience and how do we communicate these changes?
  • How will any changes impact our airports, large and small?
  • What specific things should we prepare for?
5.05pm – Celebrating success
A benchmark for excellence, the New Zealand Tourism Awards programme celebrates individual and business success across our dynamic $39 billion industry. Find out this year’s finalists as we announce them.
5.20pm – Close of day one
6.30pm – Summit dinner and the Great Tourism Trivia Quiz
Shed 6 – optional to attend
Ever wonder how good your tourism knowledge is? Can you name Lake Waikaremoana or Mt Tarawera from an image? How strong is your tourism skill-set really? Put it to the test and get your team together. Teams of up to six can take on the challenge. Let’s see which team takes the title of the Great Tourism Trivia Quiz Champions!
7.30am Light breakfast and Annual General Meeting of Tourism Industry Aotearoa (TIA)
9.00am – Welcome to day two of the Summit
MC – Miriama Kamo
9.05am – Sustainable tourism and climate change: risks and opportunities
Professor Susanne Becken, Professor Of Sustainable Tourism, Griffith University
The vision of the New Zealand Tourism Sustainability Commitment is ‘Leading the World in Sustainable Tourism’. While there are many great things being achieved by tourism operators within New Zealand towards this vision, questions around carbon emissions and climate change are increasingly shaping the global conversation. Susanne will talk about the risks and opportunities for our industry as we work towards a sustainable tourism industry, with a focus on climate change and what we should be thinking about, and acting on, in the period ahead.
9.50am – Australia 2025 update
Margy Osmond, CEO, Tourism & Transport Forum Australia (TTF)
We have Tourism 2025 and the Tourism Sustainability Commitment. Over the ditch, TTF has Tourism: Supercharging Australia’s Future. This looks at the Australian tourism industry in terms of the number of visitors, how much they are buying, which states are investing in tourism infrastructure and the impact that tourism has on the economy. It also compares the different states and territories to show how each jurisdiction is performing as well as identifying ambitious (yet achievable) future targets for the next ten years. Margy will give us an honest account of how they are tracking, and the challenges and opportunities they are facing.

10.35am – Morning tea, Paramanawa

11.00am – Inclusive tourism
Jezza Williams, Makingtrax
After a life-changing canyoning accident in the Swiss Alps, Jezza looked into the adaptive adventure industry. Blown away at the lack of opportunities and infrastructure, Makingtrax was born. Makingtrax initiates and facilitates groundbreaking opportunities and experiences for people who normally would not have access to them. Hear Jezza’s story and how the meaningful work he is doing is opening up a sector of our dynamic industry while making others’ dreams come true.
11.40am – International keynote – How to get overtourism – are we there yet and what do we do before it’s too late?
Robin Esrock
Can you have too much of a good thing? Ask Bali and Barcelona, Dubrovnik or Monkey Mia. Ask frustrated tourists unable to access overcrowded museums or devastated popular landmarks, from Venice and the Great Barrier Reef to the summit of Everest. A perfect storm is changing the face of modern tourism around the globe. As a bestselling ‘bucket list’ author who has ticked off attractions in over 100 countries, Robin Esrock admits he’s complicit. In this keynote he explores the roots and impact of the over-tourism phenomenon, and looks at how destinations, marketers, attractions and operators can encourage responsible travel before it’s too late.

12.40pm – Lunch, Tina

1.40pm – Empowering change with the next generation
Alexia Hilbertidou
Not yet 21, Alexia knows inside the minds of the next generation of young leaders. She is a social entrepreneur and the founder of GirlBoss New Zealand, a 10,500-strong army of young women who are determined to achieve gender equality in their lifetimes. Dismayed by the under-representation of women in leadership roles, Alexia founded GirlBoss when she was just 16. Encouraging young women to embrace STEM (Science, Technology, Engineering and Maths), leadership and entrepreneurship, GirlBoss is now New Zealand’s largest organisation for young women. Its members are shrugging off the statistics and preparing to take their seats at the table – the boardroom table that is. Alexia proves that you are never too young to be a change-maker and will share with us how she’s changing the perceptions of an industry.
2.30pm – People and skills – The war for talent and ensuring we’re ready
Panel discussion
Tony Laskey, General Manager – Industry Engagement, ServiceIQ
Dylan Rushbrook, Co-founder and Managing Director, Tourism Talent
Nicolette van Lieshout, Building Futures Project Manager, Accor
Matt Stenton, Senior Project Manager – Go with Tourism, ATEED
An estimated 40,000 new employees are needed to support tourism growth over the next five years, and that doesn’t factor in the need to ensure we’re keeping and developing the talent we already have.
The panel will discuss:

  • What do we need to do to get ready?
  • How do we change perception?
  • How do we encourage more New Zealanders to develop a passion for working in tourism?
  • What innovative thinking is needed to amplify our people and skills, discussions and programmes?
3.10pm – Summit closing
Hon Kelvin Davis, Minister of Tourism
3.25pm – Final wrap-up
3.30pm – Summit ends

Speaker Spotlight

Robin Esrock

Having chased his bucket list to over 110 countries across 7 continents, renowned travel writer and bestselling author Robin Esrock knows how to tell a good story. Robin’s articles, stories, columns and photography have appeared in major publications on five...

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Michael McQueen

International keynote speaker: Michael McQueen is a multi-award winning speaker, trend forecaster and six-time bestselling author. With clients including KPMG, Pepsi and Cisco, he has helped some of the world’s most successful brands navigate disruption and...

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Professor Susanne Becken

Prof Susanne Becken is a Professor of Sustainable Tourism at Griffith University in Australia and a Vice Chancellor Research Fellow at the University of Surrey in the United Kingdom. Susanne was the founding Director of the Griffith Institute for Tourism and has...

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